social-first digital storytelling ✰ creative direction ✰ creative visual & brand direction ✰ content creation ✰
social-first digital storytelling ✰ creative direction ✰ visual & brand direction ✰ content creation ✰
— a social creative, short-form content specialist, and lifelong pop culture enthusiast powered by curiosity (and iced matcha). i've been online since club penguin was a social network and niley was endgame - which means I bring a culture-forward, internet-native POV to every piece of content I touch.
from producing tiktoks since the birth of the app – to strategizing full-blown social campaigns, I bring stories to life across platforms. I love turning good ideas into great content that not only entertains, but also celebrates culture, inclusivity, and real human connection. right now, I’m creating at the intersection of storytelling and strategy at Google Brand Studio, where I help shape social-first work that makes people feel something.
whether it’s a niche reference or a moment that actually moves, I’m here to make content with purpose—grounded in my Indonesian identity, shaped by my Pacific Northwest perspective, and delivered with a wink to pop culture. check out my resume here.
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guiding the overall creative vision and ensuring cohesion across all content.
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creating cohesive visual and brand direction that ensures
consistent storytelling across all platforms.
creating and sharing original content online has become a big part of what I do.
it’s been great to see it resonate with people—and even catch some attention in the press.
blending authenticity with storytelling to craft custom content for a range of brands.
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